IMPOSSIBLE. Nothing is impossible, the word itself says I’M POSSIBLE /Audrey Hepburn

I attended the Ad Age 1973 Creative Tribute to Bill, and after a day of praise he finally got to speak. I vividly recall his first words were simply, “thank you all; but no-one is THAT good. I wasn’t that good; I just worked with a great team.” So humility and teamwork were two further lessons from Bernbach.

“READ” also is a four letter word,however we remember the other popular ones.

However,the reading habit is going down in India.
The GenX is more interested in short cuts and the declining reading habit can be detrimental cause it leads to mediocre thinking otherwise.When we read versatile manuscripts,it enhances our perspective towards any topic.

In this era of ICE(Information,Communication & Entertainment),the inquisitive person differentiate him/herself from the rest of the crowd.People who are well read can contribute more whenever a brainstorming session happens.

The myopic knowledge about own culture and heritage at times is baffling and probably reading habit is the panacea to deal with this problem as a whole.

Regards,

Mr.Bay Leaf

Regards,

Mr.Bay Leaf

This morning I received a phone call from a marketing and advertising magazine. They wanted to interview me about viral marketing. It was surprised that in the first two questions about viral marketing I had already quoted Bill Bernbach twice. “Word of mouth is the best medium of all” was the first quote when they asked me when viral marketing was born and I explained that long before social media, the consumer advocacy has been the best engine for marketing since ever and Bill Bernbach said it many decades ago. The other quote was “Rules are what the artist breaks; the memorable never emerged from a formula.” I answered with this quote when they asked me about the rules for generating viral campaigns. Bernbach had it very clear: There are not formulas for generating impact on consumers. For generating viral communication there is only one rule: surprise, impact and human connection. 

Ad folks often tell us of a favorite Bernbach quote they have tacked to the wall in their office. Often it’s one that’s traveled with them throughout their careers. And many of Bill’s quotes adorn the halls of DDB offices around the world.

We invite you to share a photo of a quote that may be hanging on your office wall. Or a rendering of your favorite quote that others may want to hang on theirs.

At a time when everyone is going on about change and new technology, we feel the wisdom of Bill Bernbach is even more relevant than ever. His insights into human nature and the fundamentals of communication remind us of the things that haven’t changed. And won’t.

His principles are timeless. And we hope to celebrate here. Maybe you have a favorite quote that continues to guide you. Or there is a campaign you just saw that is a great example of one of Bill’s insights. Or maybe you just left a meeting were you wanted to scream, “Adapt your techniques to an idea, not an idea to your techniques, PEOPLE!”

So we asked the DDB NY creative team of Aron Fried and Carlos Wigle to kick off this section by giving a shout out to some ideas they’ve seen lately that reminded them of a Bernbach quote.

Here’s Aron and Carlos discussing the guerilla campaign from Mortierbrigade Brussel for Rode Kruis.

 Check out their post of both the good and bad.